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From monogram to all-over print: the variety of logo designs

The term logomania describes the trend of using brand insignia as a deliberate design element. The spectrum ranges from subtly placed metal plaques and embossed lettering to bold all-over prints. Monogram designs featuring repeating initials are among the classics, while contrasting prints on canvas or nylon create a modern, urban look. From crossbody bags and shoppers to backpacks, the variety appears in countless shapes and styles. These designs are easy to combine – from timeless and elegant to sporty – giving bags and travel luggage a distinctive identity.

Logomania: a trend with a confident statement

Bags featuring visible branding are at the heart of this trend and stand for confident design with strong recognition value. Whether bold prints, refined monograms or subtle embossing, the branding is intentionally highlighted. Particularly popular are leather styles with embossed textures as well as canvas versions with repeating patterns. Minimalist bags and suitcases with understated signature details also interpret the trend in a refined way. They combine expressive design with functionality, making a statement both in everyday life and on special occasions.

Alongside bags, smaller leather goods also play an important role: wallets with monogram details, purses with embossed lettering or card holders finished with subtle logo plaques complement larger styles perfectly. The result is a harmonious overall look – from handbag to matching compact accessory.

Suitcases & travel luggage with signature prints: stylish on the move

In the world of travel luggage, distinctive brand design is becoming increasingly prominent. Suitcases and trolleys with prints or recognisable signature details combine practical features with iconic aesthetics. Whether hard-shell cases with contrasting emblems or travel bags with continuous patterns, branded elements ensure instant recognition at the airport and beyond. In addition to classic suitcases, weekenders, duffle bags and business trolleys with design accents are particularly popular. Durable materials, thoughtfully organised interiors and long-lasting craftsmanship meet trend-driven design, turning travel luggage into stylish companions for short trips and long journeys alike.